NADbank

NADbank (Newspaper Audience Databank) is the principal research arm of the Canadian daily newspaper industry.

NADbank (www.nadbank.com) designs and conducts research in Canadian urban markets to provide cost effective and accurate in-depth marketing information for its members to assist in the buying and selling of daily newspaper advertising in Canada.

NADbank is a tri-partite organization comprised of newspapers, advertising agencies, media buying companies and advertiser members. NADbank is governed by a Board of Directors and two operating committees.