Innovation
NEW YEAR RESOLUTIONS
Based on trends and initiatives around the world, Suzanne Raitt, VP Marketing & Innovation for the Canadian Newspaper Association, presents some ideas for 2010 for newspapers to consider.
A WINDOW INTO NEWSPAPER INNOVATION AROUND THE WORLD
Spurred by the challenging economy, newspapers are trying all sorts of cutting edge initiatives. After reviewing recent conference summaries (INMA, WAN, PANPA, the Individualized News and the Suburban Newspapers of America), the most pioneering international efforts are presented.
HOT, NEW REVENUE IDEAS FOR NEWSPAPERS
The world is a test bed of innovative ideas being undertaken by newspapers. The latest successful, revenue-generating initiatives have been summarized by Suzanne Raitt, VP of Marketing and Innovation at CNA for your newspaper’s consideration.
FINDING NEW REVENUE
Newspapers continue to diversify beyond traditional advertising revenue. Provided are idea starters based on innovative new offerings from advertisers, the New York Times and some examples from our sister media, magazines.
E-READERS: OPPORTUNITY KNOCKS
This fall and winter promises the launch, into the U.S. at least, of a multitude of e-readers. Up until now, devices were black & white, text only and designed mainly for book reading. The right new device, at an attractive price, may create an interesting opportunity for newspapers. Suzanne Raitt, VP Marketing & Innovation for CNA, provides an overview of the opportunity, the downside and the new devices planned for launch.
THE CUTTING EDGE
With the industry challenged, due to the economy and secular changes, increasingly newspapers are embracing novel ideas. Suzanne Raitt, VP Marketing and Innovation, presents a selection of cutting edge initiatives that have been launched, presented or discussed in the past month.
E-READERS: HOT OR NOT?
Amazon’s Kindle DX just launched making e-readers top news. Suzanne Raitt, VP of Marketing and Innovation, provides is a brief overview – quick, usable facts - on e-readers and what’s on the horizon.
INNOVATION IN ACTION: 10 NON-TRADITIONAL REVENUE INITIATIVES
Suzanne Raitt, VP of Marketing and Innovation for the Canadian Newspaper Association, has sourced exciting initiatives that newspapers around the world are trying in order to garner revenue. This summary can be used as a ‘shopping list’ for actionable initiatives that could be undertaken at your paper.
10 IDEAS TO THROW AROUND AT YOUR NEWSPAPER
Newspapers are trying new initiatives every day! Suzanne Raitt, VP Marketing and Innovation, presents some of the latest, to help you evaluate what your newspaper's next step might be.
JUST DOING IT - INITIATIVES WORTH CONSIDERING
Newspapers are trying new things – more than ever before. CNA’s Suzanne Raitt, VP Marketing & Innovation, provides idea starters for your newspaper’s innovation session. She provides newspaper examples of cost cutting (and revenue generating), new initiatives that are being tested and finally some hot, new ideas.
NEW AND INTERESTING IDEAS FOR NEWSPAPERS
The recent Newspaper Association of America (NAA) conference in Las Vegas offered a large trade show. There was a fascinating array of offerings, and while the summary below is in no way comprehensive, it does provide an overview of interesting products and services.
10 REVENUE-GENERATING IDEAS YOU CAN IMPLEMENT TOMORROW
In speaking with our newspaper members, two things keep coming up, sharing ideas across newspapers and revenue. And in particular, we are asked about revenue from non-traditional sources. With this in mind, ideas have been sourced from newspapers across the county and from the States. Please feel free to share your success story and we will feature it in upcoming newsletters – helping us all be more successful.
INNOVATE TO GROW
by Suzanne Raitt
Newspapers are no different than any other business. Growth and delivering shareholder value (for most) are paramount. Research finds companies can not outperform the market adhering to conventions – they must innovate.
Changing conventions is commonplace for some companies such as Disney, Apple with its iPod and iPhone, Gillette with Fusion and Mach3, and Procter & Gamble which launched Crest White Strips, Ultra Pampers and Swiffer. Researchers have uncovered eight common qualities that drove innovation within these organizations:
READ MORE >
SINGLE PRINT AD CHANGES A NATION
View the amazing newspaper campaign that launched a nation on a search for a leader and won an international award for its advertising agency. J Walter Thompson India Mumbai took the Grand Prix at the Cannes Direct Lions awards for its campaign, Lead India, for The Times Of India.
The campaign was created to mark the 60th anniversary of India's independence. It started with a single print ad that snowballed into a nation-wide direct response campaign encompassing all media. The results might change a nation. See the video, presentation and an interview on the Cannes website - http://www.canneslions.com/winners/direct/win_1_1.htm and at http://www.lead.timesofindia.com
ONLINE SHOWCASE OF MULTIMEDIA STORYTELLING
The Online News Association has sponsored the Interactive Narratives, an online showcase of the best multimedia storytelling from around the world.
http://www.interactivenarratives.org/
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