Marketing

The Marketing goal of the Canadian Newspaper Association in conjunction with the Canadian Community Newspapers Association  is to promote advertising in newspapers. As such, it provides practical information for use by media planners, ad agencies and newspapers.

See links on the left for actionable data on newspapers and their websites.

CNA/CCNA takes The Newspaper Report on the road

A new presentation has been created to highlight the power and effectiveness of newspapers and their sites. This presentation for 2010 is a Speed Date where media planners and advertisers are invited to have a relationship with the medium. Research and examples from Canada and around the world have been sourced to make the case. Topics include:

• We are a strong & stable partner
• Our baggage – both good and bad
• Our online persona
• Our appeal
• Willingness to try new things - innovation
• Track record – including ROI
• Our future…together

 Suzanne will be touring the country, starting immediately, to deliver this presentatio to agencies, advertisers and newspapers. Contact Suzanne for her schedule or click here to see her presentation schedule. There is no charge to have Suzanne visit your newspaper if travel is minimal or if it is linked to the upcoming presentation plan.