Newspaper Training Made Easy!
Webinars will be held every second Tuesday at 12 noon EST. Most of the sessions are one hour, and they cover a variety of subjects for editorial, marketing and advertising departments. Registration is done online and there is a small fee with a discount for members.
Note: Most Canadian newspaper companies are corporate members of CNA, which means that as an employee you are automatically a member. If you are employed at a community newspaper which is a member of the Canadian Community Newspapers Association, you are also eligible for the member rate.
Special Offer for CCNA and CNA members:
Sign up for all 12 paid (and three free) webinars for just $225 per newspaper, a saving of $75 off the regular rates
-Unlimited connections for your newspaper staff
-Receive automatic reminders
-One easy, online payment
-Access the recorded session at no cost if you sign up but miss the live session
Sign up before Sept. 20 to receive this price. Webinars are normally $25 each.
Tue, Sep 14, 2010 12:00 PM - 1:00 PM EST
REVENUE GENERATING IDEAS FOR NEWSPAPERS
Join this fast-paced session full of great ideas that can be implemented at your paper right away. Suitable for daily and community papers.
Speaker: Suzanne Raitt, VP of Marketing and Innovation, CNA
FREE for CNA/CCNA members - $50 non-members
Tue, Sep 21, 2010 12:00 PM - 1:00 PM EST
BEAT REPORTING
Award-winning reporter Gord Hoekstra is proof that you don't have to report from a big city to find some great stories. After 17 years at the Prince George Citizen, he's covered most everything. Now his main areas of coverage are city development, natural resource industries, the environment and First Nations. His work has been recognized with the Michener (2006), an NNA (2007) and the CAJ's Don McGillivray Award for investigative journalism (2009).
He will discuss how to keep producing copy on your regular beat while developing some investigative features that get noticed.
$25 CNA/CCNA members - $50 non-members
Tue, October 5, 2010 12:00 PM - 1:00 PM EST
COLUMN WRITING: FINDING YOUR VOICE
How do you stand out amongst all the well-loved columnists out there? Two columnists will discuss how to keep the readers engaged and how to come up with fresh ideas week after week. They will also discuss options for style and tone.
$25 CNA/CCNA members - $50 non-members
Tue, October 19, 2010 12:00 PM - 1:00 PM EST
USING SOCIAL MEDIA THE RIGHT WAY
Facebook. Twitter. You aren’t quite sure how these and other social media tools can help your business strategy and grow your presence online. Speaker Dorian Benkoil of Teeming Media, an expert in using social media to attract and engage audiences, will present an introductory session for anyone who still needs a little convincing as to their value. He will offer some examples of best practices from news organizations, PBS and other media.
$25 CNA/CCNA members - $50 non-members
Tue, November 9, 2010 12:00 PM - 1:00 PM EST
FACEBOOK AND BEYOND: ADVANCED OPTIONS
Your newspaper already has a Facebook page and a strategy for attracting audiences on multiple platforms. The next step is maintaining regular interaction and then monitoring your reader behaviour. Hear some best practices from digital experts.
$25 CNA/CCNA members - $50 non-members
Tue, November 16, 2010 12:00 PM - 1:00 PM EST
INTERVIEWING: GETTING THE STORY
A solid newspaper story is only as good as the original interview. Did your subject offer forgettable comments or clam up when asked for the important details? Rob Salem, TV critic for The Toronto Star, looks at how to improve your interview strategy including asking the hard questions and how to make your subject open up.
$25 CNA/CCNA members - $50 non-members
December 7, 2010 12:00 PM - 1:00 PM EST
BEYOND GOOGLE: TIPS ON BETTER RESEARCH SKILLS
For any reporter who needs some research shortcuts and pointers on the latest online tools, this webinar is for you. Speaker Fred Vallance-Jones teaches computer assisted reporting at the University of King’s College in Halifax.
$25 CNA/CCNA members - $50 non-members
Tue, January 11, 2011 12:00 PM - 1:00 PM EST
SHOOT TO THRILL: PHOTOGRAPHY SKILLS
This webinar is suitable for reporters who must take their own photographs and for anyone who wants an inspiring refresher on telling a story pictorially. Richard Lautens, a 23-year photo veteran with The Toronto Star, will look at techniques for creating outstanding photos.
$25 CNA/CCNA members - $50 non-members
Tue, February 8, 2011 12:00 PM - 1:00 PM EST
HEADLINE WRITING ON ANY PLATFORM
Snappy heads and decks that work well in print don’t always attract readers online. An experienced headline writer who has worked in both worlds explains the difference and offers some basic guidelines on issues such as libel, humour and accuracy.
A good refresher for editors at all levels.
$25 CNA/CCNA members - $50 non-members
Tue, February 22, 2011 12:00 PM - 1:00 PM EST
ENTER TO WIN: CONTEST AND PROMOTIONS FOR NEWSPAPERS
Matt Coen of Second Street Media Solutions will present some case studies from the US and Canada on successful live events, contests and other promotions that can create revenue and keep your readers engaged.
$25 CNA/CCNA members - $50 non-members
Tue, March 8, 2011 12:00 PM - 1:00 PM EST
MAGNIFICENT MULTIMEDIA
The three finalists in the multimedia category from the National Newspaper Awards will explain what it took to create the outstanding feature packages.
$25 CNA/CCNA members - $50 non-members
Tue, March 22, 2011 12:00 PM - 1:00 PM EST
DIGITAL EDITIONS AND MOBILE APPS
Get up to speed on the latest technomagic that is possible through digital editions and special mobile apps.
$25 CNA/CCNA members - $50 non-members
Tue, April 5, 2011 12:00 PM - 1:00 PM EST
LEGAL ROUNDUP
Hear an update from a media lawyer on the major legal and ethical issues affecting newsrooms in Canada. We will tailor the topic depending on the most recent court decisions.
$25 CNA/CCNA members - $50 non-members
CNA/CCNA members who missed any of the past webinars, can view the presentations online in the Members Area. If you don't already have a login/password for the Members Area, and you work for a CNA or CCNA-member newspaper, you can register here.
For information contact: Susan Down, sdown@cna-acj.ca
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